About Shining a Light on Myopia
Designed by Christina Lee, B.F.A. in Design
This publication is an outdoor activity guide for kids that inspires healthy eye habits and myopia (nearsightedness) awareness through play and education. It’s filled with hands-on lessons, exercises, games, experiments, and other activities. Printed on non-toxic waterproof and tear-resistant paper, it was made for the outdoors and kids.
The guide is framed around the journey of characters Sol and Iris, who serve as metaphors of sunlight and eyesight, explaining the science behind myopia. The brand identity is designed prioritizing eye health and children by using vibrant colors, a legible typeface, and larger point sizes to reduce eye fatigue.
Research shows that children who spend two hours in sunlight daily have a lower risk of developing myopia. However, children are only spending 4-7 minutes in the sun daily, putting them at greater risk of developing myopia. This guide not only brings awareness but serves as prevention to this problem.
