About Making Cents
Designed by Samantha Jewell, B.F.A. in Design
Making Cents addresses the gender pay gap between Hollywood actors and actresses through a poster series and corresponding social media posts that call out the matter and encourage women across all industries to advocate for their own pay equality.
The posters are redesigns of three movies that facilitated gender pay gaps through a satirical lens. The social media posts condense this message in an informative way, including a gender pay gap resource page. Also included are mockups of the posters and posts.
Gender pay inequality is an issue across all fields, but Hollywood is the most public-facing example of it, which is why it is the centerpiece of the project. The movie industry attracts attention, so if it can amass more awareness for the cause, then the movement can reach all workplaces.
