About Estrellas Music Festival
Designed by Kate Crowder, B.F.A. in Design
ESTRELLAS is a branding and marketing campaign for a Latin music festival centered on Latina musicians. The project celebrates feminine energy, cultural pride, and creating a community where women in Latin music are the stars of the festival.
The campaign was designed using bold, vibrant visuals, expressive typography, and a curated lineup of Latina artists from various Latin American countries. The logos are inspired by rótulos, a traditional Latino typographic style. The Jaguar acts as cultural symbolism that empowers the audience.
Despite Latin music’s global growth, Latina artists are often overshadowed by male peers. In 2024, 3 out of the 10 top artists globally on Spotify were Latino acts, and all were male. This project aims to uplift women in the genre and encourage audiences to celebrate Latina voices in the music industry.
