About DUMPED
Designed by Audrey Kirwin, B.F.A. in Design
DUMPED is a service design and brand ecosystem that transforms college move-out into a circular, social experience. Through a peer-to-peer platform, campaign storytelling, and physical activations, it reframes sustainability from obligation into culture, making reuse desirable, visible, and emotionally resonant.
After encountering on-campus marketing activations, students browse geo-fenced listings, message sellers, and complete secure in-app payments. The platform verifies users, generates pickup QR codes, and coordinates exchange windows with moving partners, using digital prompts and status updates to guide both parties.
College move-out creates massive waste, but most solutions rely on guilt or greenwashing. DUMPED uses a bold, culturally fluent brand voice to make reuse feel social and desirable. By rejecting preachy sustainability narratives and speaking student language, it turns behavior change into something people genuinely want to participate in.
