512FEST
Designed by Sharanya Gupta, B.F.A. in Design
512FEST is a full identity concept for an all-local Austin music festival including custom fonts, flyers, wristbands, logos and a branding guide. The system was developed to create a cohesive yet adaptable visual language that lives across print and digital applications.
Driven by local zine research and graffiti samples, the guide was initially collaged and then scanned for reproduction. Scans from the cooperative venues were extracted and utilized as background images for materials. Custom type was crafted using strips of tape (ZillaTape) and Sharpies (NoMoreRifs).
512Fest was created to highlight D.I.Y. (Do-It-Yourself) local artists and venue spaces. Sponsored by CollegeHouses Cooperatives, this event showcases the community’s hands and voice through its branding and messaging.
